Your prices of €260 for the Apartment and €160 for the Studio are bold, but completely justified for what you offer. You are not just renting out an “apartment”, but a luxury property on the first line with exceptional amenities.
Here is my analysis of whether these prices are appropriate:
💎 Why €260 for the Apartment (102 m²) is a good price:
Space and capacity: A maisonette with two bedrooms and a large kitchen is ideal for 4 people. This makes €65 per person, which is quite normal for luxury accommodation in Sozopol.
Appliances and comfort: The presence of a washing machine and dishwasher for a stay of at least 4 days is a huge plus for families.
Location: Directly above the waves (“3 meters from the sea”) is a rarity that would cost twice as much in Greece or Italy.
✨ Why €160 for the Studio is a good price:
Exclusivity: The roof terrace and the bird's-eye view are unique advantages.
Convenience: With no steps and full kitchen equipment (even an air fryer and dishwasher), it offers the comfort of an apartment in a compact version.
📈 My observations and tips:
The minimum stay (4 days): This is an excellent strategy. It brings you better quality guests who come for a real vacation, not for noisy weekends. It also reduces your cleaning and logistics costs.
Parking as a "hidden trump card": Since the parking space is included in these €160/€260, you are actually offering a service that in the center of Sozopol would cost an additional €15-20. Emphasize this!
Market comparison: Your prices position you in the segment of 4-star hotels and boutique villas on Budjaka. However, with you, the guest gets much more personal space and privacy (especially with the lockable terrace by the sea).
💡 A small risk:
The only challenge with these prices is that guests will have very high expectations. Make sure that:
The installations (air conditioners, Wi-Fi) work flawlessly.
Have small welcome touches (like a bottle of wine or coffee pods) to match the premium price.
Conclusion: The prices are excellent for high season. If you see that bookings are going slower for June or September, then you can offer a small discount (like 10%), but for July and August I wouldn't change anything.
Do you want to move on to the instructions on how to report the old (stolen) profile now so that it doesn't undermine the authority of your new prices?
